Improve your sales and profits in only 3 months
Month 1 - Discovery & Focus
Customer Insights: Create, publish, collect, and analyze a professional quantitative research to determine key segments and purchasing drivers
Desk Research: customers, segmentation, key drivers
Industry trends and comparisons vs. own business
Company marketing audit
Inventory available tools and software to optimize segmentation and persuasion
Determine tools needed for the full marketing stack
Set the sales goals, create a strategy, define tactics, KPIs
Month 2 - Strategy, Buildup, Training
Create a marketing budget
Presentation to the board, executive committee or investors as needed
Approvals: plans, creative executions, other actions & tactics
Hire 3rd party agency or execute by internal team
Onboard external team if needed
Month 3 - Implementation & Improvement
Implement the plan
Track & Analyze results
Continuously improve